Coyote Point Reseller Partner Program Philosophy
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Our solutions are exclusively delivered through our partner channel. We've developed the solutions, training, tools and support that our partners require to win business, satisfy your customers, and differentiate you from the competition. Whether your business is large or small, a partnership with Coyote Point is a significant step in ensuring your continued business success.
Why Resell Coyote Point Load Balancers?
The ability to deliver the benefits of load balancing, traffic management and application acceleration to their customers has become a "must have" for resellers to maintain their edge in todays competitive market.
 Whether your customer has a network based on 2 or 2000 servers, they'll experience up to 25% improved performance and resource use when you add Equalizer load balancing with application acceleration to their infrastructure.
Equalizers are the easiest load balancers and application accelerators to incorporate into your offerings. They're easy for your technical team to understand, easy to manage, and easy to install.
With our expanded product family and reputation for high reliability our customer value proposition is stronger than ever. We have the right solution, at the right price, with the right performance to meet the broadest range of customer needs.
Reseller Partner Program Overview
Your success is our success
Coyote Point Equalizer is a family of Application Delivery Appliances that are cost-effective, simple to install and easy to manage. Our plug-and-play solutions help our resellers provide high availability, scalability, and performance for their customer's servers and applications. Our resellers can now ensure that servers and applications are always available whether a business operates in a single site or in multiple locations.
Coyote Point will arm you with an affordable Application Acceleration and Load Balancing solution with one of the strongest reputations for performance and reliability. Our experienced channel development team is committed to supporting your selling efforts of the Coyote Point Equalizer product family and to develop new opportunities with current and future customers.
Coyote Point solutions outperform competitive load balancers by delivering a cost-effective, OS independent traffic management solution that minimizes administrative overhead and maximizes site availability, allowing resellers to generate additional revenue selling solutions that deliver maximum performance for any customer's mission-critical service or application in any network that requires high availability and fault-tolerance.
Coyote Point Reseller Partner Program Benefits
Coyote Point Resellers reap the following benefits:
- Additional revenue-generating solutions - You'll see more sales opportunities for every customer
- Significantly shorter sales cycles - The right design results in sales simplicity
- Simple and Reliable customer solutions - Easy to use plug and play appliance-based solutions
- Strong margin opportunities - Up to 40% on select products
- Dedicated reseller partner pre-sales and support team - Get your customer's questions answered fast
- Own the customer relationship - Create a larger solution footprint within your customer base
- Don't Compete with the Manufacturer - We don't sell direct. We help you build your business
- Free Evaluation Pools - Evaluation units to support your larger customer sales opportunities
- Sales leads from Coyote Point - Lead generation campaigns and marketing activities.
- Market Development Funds - Marketing support programs include MDF, online marketing, print advertising, seminars, e-mailer templates, logos and more.
- Flexible Purchase Programs available - Qualify to buy direct or through Distribution
- Partner Resource Center - A Coyote Point site dedicated to providing resellers with the necessary tools to maximize effectiveness
Partner Resource Center
As a reseller partner you will have access to our Partner Resource Center Web portal. Here you will have access all the latest news and tools you will need to sell and support Coyote Point's user-friendly traffic management load balancing appliances. This includes resources, programs, and contact information for effective engagement with Coyote Point including:
- Product Support Information - Data Sheets, technical manuals and release notes
- Competitive Information - Dynamic Competitive matrix comparing Equalizer models with popular competitors
- Collateral Library - Training, white papers, and templates with co-branding collateral support
- Coyote Identity Program - Complete with Coyote Point logos, font, images, color palette, use and application of our logo and more
- Customer Success Stories - Highlighting Coyote Point implementations from around the world
- Customer Success Story submission - Highlight your company and story with winning configurations or unique applications. Let us publicize your successes!
- Show registration/request - Have Coyote Point participate in your own company's shows and events
- Press and News Archive - Access all Coyote Point News, Press, PR, tear sheets, and more
Sales and Marketing Support
As a reseller you will have access to our skilled sales team that will be on hand to handle any questions that your team or your customers may have. As with our Sales team you will have access to our trained Sales Engineers. Our Sales Engineers can give Web based demonstrations for your customers, or sales team, to help them understand the benefits of Coyote Point solutions.
Coyote Point Systems has a number of marketing programs in place to help our partners increase success through jointly developed marketing initiatives. The primary function of our Partner Marketing team is to work hand in hand with our partners and sales teams to help them drive new business, and grow existing businesses through our partnerships. This includes Coyote Point generated leads and MDF funds. These programs include marketing and branding kits to help our partners to create co-branded marketing materials, advertisements, and engage in shows and reseller-driven activities that can be paid in part by Coyote Point.
Not For Resale (NFR) Demonstration Units
To improve the close ratio in the local selling cycle, Coyote Point Reseller Partners can purchase Coyote Point solutions for local demonstration and evaluation programs. Resellers receive a fifty percent (50%) discount on the Coyote Point Equalizer and Envoy Global Load Balancing solutions. This also includes customer access to Coyote Point's Trial Evaluation Pools allowing resellers to involve our Sales team to supplement your sales activities including providing and managing evaluation units to support your larger customer sales opportunities.
Technical Support
Once the product is sold and installed, your guarantee will be backed up by our excellent customer support and technical support departments. Coyote Point Customers receive technical support directly from Coyote Point relieving you from using employee resources to support Coyote Point solutions you have deployed. You will receive direct technical support as a benefit of your Reseller relationship with Coyote Point.
Market Development & Co-operative (Co-op) Funds
Sales, and sales management, have to access the marketing plans, PR activities, campaign information, and show information and marketing team members.
Funds are accumulated by a percentage of sales. They are calculated quarterly and are available for Coyote Point approved marketing activities.
The Right Program for your Business
The Coyote Point Tiered Partner Program was developed to offer meaningful benefits to our partners at any level. Your company can participate at one of three levels; Tier 1, Tier 2, and Tier 3. With this program our partners can set their level of commitment and participation, and rise through the program tiers based on their performance in selling, marketing, and supporting the Coyote Point Technology.
To begin the reseller application process, simply complete the on-line Reseller Partner Application.
Tier One Resellers
The Coyote Tier 1 Paw represents our top level resellers and is reserved for partners who have demonstrated the highest performance in selling, marketing, and supporting Coyote Point technology.
Advantages to achieving Tier 1 status include:
- Ability to buy direct from Coyote Point at deep discounts
- Earn the highest levels of Market Development Funds (MDF) on direct orders
- Authority to offer Coyote Point's 30-day money back guarantee to your customers
- Opportunities for tradeshow participation and other joint marketing activities
- Full access to Coyote Point's online partner Resource Center
- Use of Coyote Point logo and branding
- Joint Field Marketing activities and seminars exclusively for your business and prospects
- Sales leads - highest level of lead pass-through from Coyote Point marketing efforts
- Reseller sales and technical webinars - Learn about product and Sales tips
- Beta Program - Opportunity to participate in early Beta technology programs
- Public relations activities - increased exposure and customer case studies
Tier Two Resellers
The Coyote Tier 2 Paw represents our next level resellers and is reserved for partners who have shown a dedicated performance in selling, marketing, and supporting Coyote Point technology.
Advantages to achieving Tier 2 status include:
- Ability to buy direct from Coyote Point at discounted reseller pricing
- Earn Market Development Funds (MDF) on direct orders
- Authority to offer Coyote Point's 30-day money back guarantee to your customers
- Opportunities for tradeshow participation and other joint marketing activities
- Full access to Coyote Point's online Partner Resource Center
- Use of Coyote Point logo and branding
- Joint Field Marketing activities and seminars exclusively for your business and prospects
- Sales leads from marketing campaigns and tradeshows
- Reseller sales and technical webinars - Learn about product and sales tips
- Public Relations activities - increased exposure and customer case studies
Tier Three Resellers
The Coyote Tier 3 paw represents our entry level reseller status. It designates those partners who have helped in selling, marketing, and supporting Coyote Point technology.
Advantages to achieving Tier 3 status:
- Ability to buy direct from Coyote Point at discounted reseller pricing
- Authority to offer Coyote Point's 30-day money back guarantee to your customers
- Full access to Coyote Point's online Partner Resource Center
- Sales leads from marketing campaigns and tradeshows
- Reseller sales and technical webinars - Learn about product and sales tips
- Public Relations activities - increased exposure and customer case studies
The Coyote Point Promise
We will be there with you to work with customers before the sale, we will help you to close business, and we won't disappear after the sale is made. Our goal is to provide superior support with excellent margins. Simply put, our business is helping your business prosper. Coyote Point has thrived in this business since 1998 for a reason. It's no accident that today's Equalizers keep some of the world's most recognized brands and most visible government agencies fully scalable, available, and manageable.
Join us
To begin the reseller application process, simply complete the on-line Reseller Partner Application.
To learn more about how we help our partners prosper, or would like to find out how to achieve a higher partner level please contact Jim Puchbauer, Director of Channel Marketing at: 1.877.367-2696 or contact at partners@coyotepoint.com.
We look forward to hearing from you.
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